"I like girls who wear Abercrombie and fitch..." or do I?

I see those girls walking around the mall carrying their latest buy from Abercrombie and I wonder how they can let the store take control of them, and why would they all want to wear the same thing? I find myself judging them thinking who would want to look like those smutty girls on the walls of Abercrombie. But the truth is I was the exact same way at their age. When I was in 5th and 6th grade I was one of the many girls who thought you were only cool if you had the word Abercrombie or a moose somewhere on your clothing. I would beg my mom to take me shopping there, spend endless time on the website and even Abercrombie hand-me-downs from my sister were a treat. I am now one of those girls that wouldn’t be caught dead wearing Abercrombie because I think the morals of the store and the way they present their styles are appalling. Looking back on my Abercrombie days I remember thinking how good I looked with the word Abercrombie plastered across my chest with a little tank top and tight flare jeans. Clearly my idea of Abercrombie has changed drastically

Abercrombie is a company in our society that is greatly debated. For girls and boys ages 10-14 this is an attraction. The idea of looking older then you actually are is something that kids strive to do. The clothing at Abercrombie was originally targeted to teenagers 18-22 years old. The models in the store are around that age as well. But it ended up making younger kids think that if they buy these clothes not matter the cost they will look older then they are. Abercrombie is an extremely well known company the clothes are seen in tv shows and referenced in songs. Reading blogs from other people they say that they love walking into an Abercrombie, they love the loud music and the perfume that is always in the air. They love all the cute stylish clothes and the model picture on the walls. The parents that are paying for this expensive style look at it and a different way. What my parents always thought was the clothes are cheaply made and the kids will grow out of their new 50-dollar sweatshirt with in a matter of months.

The advertisement is one of the things that make Abercrombie so unappealing to parents and to me and a lot of my friends. The way Abercrombie is portrayed is all about sex appeal. They put their models in as little clothes as possible and post it all over their website and in their stores. The models don’t only make kids want to look older but the way the girls and guys are shown together makes people kids think that if they wear these clothes they too will get a “hot” girlfriend or boyfriend. This gives false assumptions about what these clothes will do for a person. The way girls are targeted is especially inappropriate. The fact that the clothes that are produced are so reveling and tight is another way that Abercrombie is trying to make girls think they should look a certain way. They want skinny girls to be able to fit and to a triple zero and anyone else to think they should. The sense of what girls should look like is so skewed. Shouldn’t girls be able to look they way they do naturally? To me Abercrombie is a horrible company but to other kids its all the rage.

Lucy