The people in the Ugg add were romantically sprawled on top of the logs and what we realized was that this tactic seemed to aim towards men. We believe that Ugg is trying to interest men into buying their product for more business by showing off the fact that other men wear it. Ugg's are primarily known as being very feminine footwear. They are now are trying to be masculine by calling their product line "Australia," a place known for its outback and wilderness. Also the add shows a man caressing an attractive women next to him, which shows that if he wears Ugg's he will attract her attention.
The add for the Dominican Republic (DR) was a blatant reminder "sex sells." It catches your eye by showing you a half-naked women peeling down her bikini to show off her tan line with a "TAN SQ" inscribed in it. Obviously geared to attract men of the idea that if they take a trip to the DR they will be confronted by many sexy women. Any man who has felt the social pressure to fell masculine will immediately fell like traveling to the DR to meet these sexy women.
The social pressure on men to be as masculine as they can be is not only being used by media, but also fueled by the media to sell their product.
By, Joe, Jack, and Peter
I wish that you would proof read your work. There's a ton of misspelling and grammatical errors.
ReplyDeleteI think that you caught a lot of the message but have you thought about the appeal to women? In the Ugg commercial you described, it sounds as though it's trying to get women to think that by wearing uggs, they can attract a hott guy.
ReplyDelete-Lara
ReplyDeletewhy do you think these adds aren't targeting women? i know men are thought of to make more money then women, but there is something to be said for women who will go on a girls trip and bring all of their friends to the Dominican republic... so why aren't they are not targeting women? being a women i wouldn't want to go on this trip seeing an add like this.
ReplyDelete-Lucy