Monday, March 15, 2010

Barbies and Basketball (Sana, Max, Ngina)

ESPN

1. Details

a. Many TV’s and bars

b. Male associated colors (Blue, black and green)

c. Darker ambiance (less lighting)

d. Male majority (any women are accompanied with at least one guy)

e. At the arcade, everything is on a larger scale (bigger seats, bigger screens)

f. Guys get VERY involved in the games

g. Everything is sports related and for all ages

h. Sports and beer were prevalent

i. Only male sports were being shown on the TV screens

2. Messages

a. Guys like sports

b. Guys like bigger things

c. Guys tend to be biggers (ex. Bigger seats, but that can also be an accommodation for all ages)

d. Guys need food, TV and beer to have fun

3. Premises behind message

a. Guys like sports

b. Guys tend to be better at sports

c. Only guys can play sports

4. Implications

a. Guys are generally more active therefore they attain a physically more active role in society (ex. Construction worker)

b. Guys take sports/competitions VERY seriously/intense

5. Questions

a. Why do guys like things to be bigger?

i. Does bigger automatically mean better?



Barbie Dolls

1. Details

a. All the Barbie dolls have makeup on their faces.

b. They all have different faces. Growing up, Barbie dolls had only one face structure.

c. Their bodies are more realistic, with more curvature.

d. Target audience is little girls, but the Barbie dolls are doing grown up things

e. Different outfits

f. Very fashionable

2. Messages

a. Barbie dolls are made of plastic à in today’s world we call people who are materialistic, plastic… INTERESTING!!

b. This image of looking pretty is prevalent and around girls ever since they are little

c. We are influenced by dolls to look like them and do things they do (model, sing, act)

d. There are many Barbie doll outfits, and little girls are encouraged to buy these outfits for their dolls… eventually this concept is morphed and adapted by girls and applied to themselves as they grow up à girls are expected to have lots of clothing

e. Image of perfection and glamour

3. Premises behind message

a. Girls should have lots of clothing and be materialistic to fit in and be like the Barbie dolls they idolize

4. Implications

a. This implies that girls will always try to buy more clothing and fit in with the current style

b. As girls grow up, their style changes, and they buy more clothes à try to be fashionable

5. Questions

a. Why does this need to be older so important?

b. Why does fashion have such a big influence/society?



1 comment:

  1. Nice observations and really thought-provoking questions. I'm also really curious to know what you all thought of the "more watchin', less talkin' " mug. Reminded me of Chuck Klosterman, his commentary on his wife's relationship to football, Max's commentary (the voice he used) on Chuck's commentary on his wife - that was an interesting moment in class! I'm thinking specifically about the implications of gendered stereotypes in straight relationships about men who like football and 'their women' who ' get in the way.' The fact that Ari even needs to explain or defend her love of athletics and watching sports in her blog post is, to me, testament to the dangers of the implications of such messages being sent out, not just about women's athleticism, but about women's roles in straight relationships with men who like sports - this 'burdensomeness' that's being conveyed. And the idea that women who DO like sports are somehow 'better,' because they don't 'get in the way' and can be 'one of the boys'? What do you all think?
    -Steph

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